With a big number of link exchange scripts on the market it is vitally important to know what factors differ a good script from a script that will waste link building campaign and threaten the success of your whole site's existence. You can use this review as a list of checkpoints to qualify any link exchange tool for professionalism and effectivity.
Crucial factors of link building:
(1) Quality and relevancy of link partners.
(2) SEO nature of link exchange directory and its pages.
(3) Expenses on link building and link management.
(4) Link exchange conversions.
Let's make a step by step testdrive for Auto Link Exchanger over these points so that you could apply the same strategy for estimating other link building solutions.
(1) Quality and relevancy of link partners.
No doubts. The quality of links is a huge advantage. Search engines will not penalize a site for having backlinks on bad sites as you physically cannot control all sites that link to you. But if you are reciprocating to these sites and these sites don't have relation to your niche or don't have much trust - your link building can become a big trouble.
When Google is estimating the page to which you are reciprocating, their bots take into account (a) page rank of that page, (b) trust rank of the site, (c) relevancy. Auto Link Exchanger applies the same principles as its searching algorithm finds relevant sites and places link on pages that are nicely indexed and properly represent their niche. You can even choose Auto Link Exchanger's setting to pick sites that are higher than PR 2 or 3 or 5 - up to you.
(2) SEO nature of link exchange directory and its pages.
The old days when links could be piled on category pages are over. Search engines will not penalize you for it. But those who use the latest SEO fashion to create link directory pages get solid advantage over those who create old style SEO-weak directories.
Close to a must today is having keywords in category titles, descriptions, URLs, in the content on the pages. Plus it is also crucial to blend relevant content with links right on the pages. Pages should have RSS feeds.
Auto Link Exchanger automated all these factors. With a number of settings made the tool is automatically creating SEO-wise pages, updates RSS feeds to search engines, delivers relevant news on pages and blends them with links. Also gives extra visibility to links by automatically showing PR picture and Alexa Rank close to each site.
(3) Expenses on link building and link management.
Link exchange is expensive: find links, exchange them, create link directory, control the links on other sites - this can turn into a big monthly budget on SEO team. You can cut down these expenses if you do all these jobs yourself, but you must be prepared to spend most of your daily time on this job.
Auto Link Exchanger automates most of the link building processes that include: building link directory, integrating necessary SEO elements into it, finding link partners, managing link exchange, controlling the backlinks. The only aspect that site owner should do with Auto Link Exchanger is installing the script and making its settings.
(4) Link exchange conversions.
Link exchange conversions are one of the biggest despairs of link building. Old-fashioned procedure of sending beggy email and waiting when someone will build links with your site gives very low conversions. Even if you make your emails customized it gives around 10% of clicks on these emails, and only part of opened emails will give you link exchanges. This results in very low percentage of successful link exchange conversions.
Auto Link Exchanger uses revolutionary principle of finding link partners that gives 50-60% link exchange conversions. And this is without sending beggy emails. The tool is shortcutting you directly to the pages and your links get on them - webmasters just need to approve which happens within first 15 minutes - up to several days. In some niches 80% conversions were reached with Auto Link Exchanger's link building.
Using the same factors you can scale the value of other link building solutions on the market.
And if you want to test advantages of Auto Link Exchanger in action, you can get a free copy of this tool here:
http://www.autolinkexchanger.com/?go=6956
